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Social = Me First · People taking care of their own needs first and find something more · Network of people like themselves · our site .com o Asocial o Social component can’t be a tab on the site § Need to embed these abilities throughout site Buddylist as the center of the universe · World that IM made · I am made greater by the sum of my connections o Value of the network is proportional to the # of cons made Me, Mine and Market Functional Domains and Socializing · Finding group that shares a passion · Create a marketplace for that passion · Passing an idea through network for advice o Opinion of the many or the few § Ex – amazon reviews § Ex – consult fashionista about best shoes § Ex – need perfect black dress for a party · Market is made for the recommender (commission?) Social Commerce · Guard against people gaming the system or fraudulent recommendations · Ex – need to track time for project o Invite project mgr to review spreadsheet o Invoice based on spreadsheet o Allow project mgr to pay Building Social Apps · Ecology of social interaction · Motifs o Profile § Make it rich, dynamic ú Facebook, flickr, twitter, jaiku o Networks § Conversation (blogs/forums) § Swarm intelligence ú Wisdom of the crowds (WOTC) ú Reputation: WOTC as applied to identity ú People’s prominence like google relative ranking § Can’t learn this stuff if you don’t do it ú Get on blog/tag/twitter/del.icio.us o Tags § Matter for social reasons § Words we use depend on our intentions § Let tags emerge naturally (don’t prebuild taxonomy) § Predefined tags are helpful to start §
§ Give people more ways to participate ú
· explain in simple terms how to do this o Discovery § What is the motivator? ú Perfect dress, kayak, musical tastes ú Point on a contiuum ú
· Vatican website very successful · Through other people, they find out who they are o Groupings and Groups § Assemblage of people with similar interests ú Live in NY, but I identify w/Cinelerra § Motivation? ú To be hipper, happier? § Application ú Why are you building it? ú What needs are being met? ú Pull in people’s other networks · Via aim/buddylist/IM/chat/flickr/etc o Inexorable Power Laws § Influence ú Some people more popular than others ú People take advice from trusted authorities ú Frauds/gamers ·
o Reputation and Swarmth § How to measure/reward? § 10,000 hrs makes you an expert § swarm intelligence can be harnessed · Deep Design o § Plugin to iTunes that notes what you listen to § SOCIAL: Introduces you to other people who listen to the same music, similar tastes ú Recommendations ú SOCIAL: journal entries on songs (tracking/links back) · Blog in a music domain § BAD: Site has groups, not groupings o § SOCIAL: who is going to what event, friends going? o § Keeping you in contact with your friends § Pushes info to your RSS reader (twitter/jaiku) § Random friends..like a yearbook § BAD: does things by groups, not groupings § Share things to your friends o § Social dimension of recommendations § Whole site about recommendations ú Livingstoneslounge (odd shaped cushions) § Participation primary · Cautionary Tales o Basecamp § No single logon § Can’t see all projects in one view § Can’t share among projects or projects among people o Outside.In § Hyperlocalized recommendations system § No people! ú Asocial..wrong! § Need people to interact w/others in their hood ú Where are the cool people? § Don’t race to market w/o social element ú Don’t fumble the launch o Blinksale § Put in an invoice and send to people § Doesn’t integrate payment part (middle paypal piece) o ITunes § No social element § No facebook like functions ú Tags, groupings, no way to find people ú No recommendations · Business Ideas/Areas for improvement o Calendars are hard.. o No co-browsing apps |
